Authorities in Liverpool have revealed that they are about to spend thousands on rebranding the city, it has been reported.

According to the Liverpool Daily Post, the city council wants to do more to market Liverpool as a world-class destination.

The newspaper cited a council report which said that council officials believe the city's brand could be stronger and more positive.

As a result, about £150,000 is to be spent on devising a new way of marketing Liverpool to prospective holidaymakers and visitors.

"Liverpool Branding project will seek to provide a powerful and positive Liverpool brand that is both desirable to investors and visitors," the council stated.

The report added that officials will look to develop a theme with which Liverpool can be associated, similar to how Paris is associated with romance and Milan is linked with style.

Liverpool has recently attracted international attention as a result of its status as this year's European Capital of Culture.

This has included high-profile events such as a stadium concert by Paul McCartney, who described the city as "the centre of the universe".